What Is the Most Popular Candy in Sweden? | Ozzie and the Danes

Behind the Mix: What’s the Most Popular Candy in Sweden?

If there’s one thing Swedes are known for, it’s their sweet tooth. On average, Sweden ranks among the top candy-consuming countries in the world, with Lördagsgodis (“Saturday Candy”) being a beloved tradition. But what candy tops the list as the country’s favorite? Let’s dive in.

The King of Swedish Candy

When it comes to popularity, sour gummies consistently claim the crown. Sour Skulls — especially the Bubs Sour Raspberry Lemon Skulls — are Swedish icons. Vegan, gelatin-free, and perfectly balanced between tangy and fruity, they’ve earned a reputation not only in Sweden but worldwide.

Close Contenders

🍬 Foamy Gummies: From strawberry marshmallow puffs to fruity foam hearts, Swedes love soft textures that melt in your mouth.

🍬 Licorice (Salmiak): While polarizing abroad, salty licorice has a loyal fan base in Scandinavia. It’s a cultural classic that holds its ground in every Pick & Mix wall.

🍬 Cola Gummies: Whether pacifiers, bottles, or clocks, cola-flavored gummies are always near the top of the scoop. Sweet, fizzy, and nostalgic, they’re a staple in nearly every mix.

Why Sour Skulls Win

The appeal of sour isn’t just about taste — it’s about the experience. The puckering zing, the chewy foam texture, and the bold fruity flavors create a candy that feels both playful and satisfying. That’s why you’ll find Bubs Skulls in nearly every Pick & Mix bag across Sweden.

Want to taste Sweden’s #1 candy? Explore our Bubs Collection or grab a Mixed Candy Bag and see why sour rules the Swedish candy scene.